According to Counterpoint Research, the iPhone XR is the best-selling smartphone in 2019. This smartphone was launched in Q4 of 2018, it is good to know that it didn’t top the list on that quarter, but it had beat even the iPhone 11.
According to Counterpoint Research’s Market Pulse, the iPhone XR was the top-selling model globally in 2019, capturing 3% market share. In fact, except for the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018. The XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the best-selling model for Apple across all regions. Apple also adjusted the price of the iPhone XR in China and several other markets, which helped keep demand strong during the quarter. The iPhone 11 also made its debut in the top 10 within the launch quarter.
The top 10 best-selling smartphones in 2019 comprised two iPhones, three low-end Samsung models, and a mix of Chinese brands:
- iPhone XR
- Samsung Galaxy A10
- Samsung Galaxy A50
- Oppo A9
- iPhone 11
- Oppo A5s
- Samsung Galaxy A20
- Oppo A5
- Xiaomi Redmi A7
- Huawei P30
While Samsung appeared to have pushed buyers up through its range, the reality was that it simply dropped the prices of its former “mid-range” A-series models to become the new low-end phones.
Samsung had three models in the top 10, all from the A series. Samsung discontinued its J series and brought the A series to lower price tiers. A series had a more premium perception than the J series. The new devices came with competing specs and design features, affordable price and Samsung’s strong brand perception (especially in the mid-segment) which provided an excellent value proposition to consumers. This was also strategically aligned with global trade-up trend. The A-series also gained some share from HONOR. However, there were no flagships from Samsung in the top 10 list.
Xiaomi’s single showing in the top 10, was thanks to India. Xiaomi had Redmi 7A in the top 10. This was driven by India, which contributed to over half of the total sales of the model during the quarter.